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Redefining London boutique shopping experiences
eCommerce / Magento
Background
Aida is a multi-concept store that reflects the creative, vibrant area in which they are situated, Shoreditch London. I was commissioned to create a whole new concept for their online presence using methods of minimalism and simplicity with a rich deep identity.
Date:
April 12, 2015
Type:
eCommerce / Magento
Role:
UX & UI Design / Web Development
My approach
Using Google analytics from the previous Aida website, I studied how users interact with their products and what products were sold more than others and why. Using this knowledge to inform decision making during the design process, I designed templates and functionality with the team across the website and implemented this insight into further updates on the main Aida Shoreditch website.
Louis delivered us a brand new look & feel to our shop that speaks perfectly to our culture and what we're about.
Helena Palmer
Founder and CEO — Aida Shoreditch
Unique monthly visitors
0k
Increase in sales
0%
Positive user experience
0%